Tech

What is Digital Video Production?

Digital video production offers businesses a practical, cost-saving method of communicating their message and generating leads.

Digital Video Production is All About Creating Compelling Content

As one of the most popular content marketing methods today, it’s no surprise that digital video production has taken off in recent years. Report data shows that 55% of companies now use video as part of their marketing strategies, and for a good reason.

Not only is digital video content proven to be more memorable than text or images alone, but it’s also considerably cheaper to produce. With tools like Camtasia and Adobe Captivate (to name just a couple), you can create professional videos without needing a crew of lighting technicians, sound engineers, and camera operators.

What Can You Produce with Digital Video Production?

The possibilities for digital video production are endless.  You can use it to produce product demonstrations, explain processes, and promote upcoming events as a company.  Explainer videos are particularly beneficial as they allow you to communicate your marketing message to a broad audience at a fraction of the cost of traditional advertising.

The benefits of digital video production

1. More Effective Than Text and Image Combined

Digital video production allows you to communicate your message in a way that combines the effectiveness of text with the impact of imagery.  Video can be used to communicate messages, ideas, and brand values in a way that resonates with your audience. Much more engaging than text alone, the inclusion of video helps you stand out from your competition and get your marketing message across in an impactful way.

2. Generates More Leads Than Other Content Mediums

Creating video content is also an effective way to generate leads.  According to Hubspot, video produces 1200% more shares than text and images combined. And studies show that 64% of customers are likely to buy a product after watching a branded video.

3. Easy To Produce With Digital Video Production Tools (And Affordable)

One of the most attractive aspects of digital video production is how easy it is to create. The days of expensive, complicated equipment and software are long gone, thanks to a range of inexpensive tools that enable anyone to produce professional-looking videos with just a couple of clicks.

And since these apps are cloud-based, you can access them from anywhere in the world – even on your mobile device, it is advisable to sign up, choose a tool, and get started!

4. Video Builds Trust And Authority

Digital video production effectively communicates messages that you can inspire trust in your audience, demonstrate your expertise, and increase your authority when done correctly.

Your ability to do all these things effectively will significantly impact people’s decisions about doing business with you.

5. Videos Can Be Shared Across All Social Networks And Platforms

The days of the video being restricted to YouTube are long gone, with many popular video creation tools allowing you to share your videos across all social media channels, including Facebook, Twitter, and Google+.

The facts are clear, digital video production is effective, affordable, and easy to create, so why wait?

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