With millions of websites vying for the attention of limited online users, user engagement on your site plays an important role in determining its success. While many site owners focus on the volume of site traffic, they tend to ignore the importance of user engagement to boost the success and ranking of their website.
This is a factor that you must consider at every stage of your website – development, choosing a web hosting plan, promoting content, etc. Even if you select a reliable and scalable Cloud Hosting service, if you have not ensured user engagement, then all your efforts might not bear fruit.
Here are six practical ideas to help you boost user engagement on your website.
1: Improve your internal linking structure
Internal links are hyperlinks that take the user from one page to another within your domain. A site that has internal links with a clear description and is specific about where the user is being taken can help increase its navigability.
This can help users get more information about a certain concept or service and keep them interested. However, avoid overdoing it as it can put off users and search engines.
2: Display “related” content
At the end of the page, displaying posts that are related to the content that the user was reading can be a great way to boost engagement too. Many users are not keen on clicking on links while reading through something. For such users, displaying related content at the end of the page can be a good way to boost engagement.
3: Simplify navigation
Many site owners try to develop a creative site that creates an impression on visitors. However, while doing so, it is important to keep the ease of navigation in mind. Ensure that the navigation bar is easily accessible, legible, and has categories that are grouped properly.
4: Use a responsive design
A laptop and mobile phone has different display features. Hence, a site that displays properly on a laptop might not load correctly on the phone. This is where a responsive design comes in handy. Ensure that your site is mobile-friendly and use a design that can respond to the device used by the visitor.
5: Study your audience
Conduct surveys and try to understand what your audience thinks about your existing website and what changes are expected. This will also help them feel empowered and connect better with your brand.
6: Reduce page load time
There are many studies that indicate that a slow-loading website is bad for business. Online users have a low tolerance for sites that take more than a couple of seconds to load. Ensure that you are always aware of the loading time of your site. Also, ensure that you choose the right hosting plan to optimize the speed of your site.
Cloud Hosting plans are usually preferred by sites looking to optimize loading times since the infrastructure of a cloud allows the provider to offer blazing-fast websites and boost the site’s SEO.
However, even if you buy the best Cloud Hosting plan, you will need to ensure that the images are optimized, codes are minified, and other steps are followed to boost site speed.
The following video further explains how Cloud Hosting impacts site performance:
As you can see, there are many ways to increase user engagement on your website. Cloud server hosting has a positive impact on website performance. You can buy Cloud Hosting, analyze the needs of your audience, and create internal links to keep visitors engaged.
The important aspect is ensuring that you are constantly trying to improve user engagement on your site. Good Luck!