An internet marketing strategy is essential for small businesses that want to thrive in this digital age. This article will offer some tips on how you can build a successful marketing plan and attract new customers. Read more to learn about the benefits of an online presence, the importance of SEO, social media channels, and other helpful hints.
This blog post offers practical advice on how your small business can succeed with an updated internet marketing strategy!
Create a Facebook page for your company
Creating a Facebook page for your company is a great way to start building an online presence. People that “like” your page can see updates you make on the website, as well as find out about sales and promotions. In addition, promoting your Facebook account via social media sites such as Twitter and Pinterest will give you additional exposure. This strategy is effective because many consumers begin their journey online with search engines like Google before deciding where they want to purchase from or if they’re going to buy at all.
Update SEO
If your small business has been around awhile or has changed location in recent years, it’s important to update your online information so that searches for the company will yield accurate results. Ensure links are created and distributed to pages that contain information about your products and contact info. Your website should be easy for customers to use, so it’s important not to clutter your site with too much text or irrelevant images.
Social Media
Social media is an inexpensive way for small businesses to promote their online presence and interact with consumers. One of the most popular social media sites at this time is Facebook. When creating a Facebook page for your business, make sure you create a custom cover photo instead of using the generic banner provided by Facebook (this will greatly increase the likelihood of people interacting with your advertisement). Another thing you can do on Facebook is “like” related companies, post content dedicated to them and comment on their pages–this will make your company appear reputable and bring in potential customers. Other social media sites like Twitter, YouTube and Instagram are also great ways to interact with consumers while promoting your business online.
Get listed:
If your small business has a physical address, you can get listed on websites such as Yelp to attract potential customers. If the site visitor likes what they see they may be more likely to purchase from your company, or at least make a reservation for later. Also, consider giving out coupons or running contests through these websites; this will help promote yourself and keep people coming back for more!
Website
The website is the backbone of your digital presence–it’s where everything starts! Keep in mind that it should be easy for consumers to read and navigate when they are searching for relevant information. This will ensure that the consumer stays on your site as long as possible.
Social Media
Social media is an inexpensive way for small businesses to promote their online presence and interact with consumers. While having a website is essential, it’s important not to neglect social media because you have to invest time into maintaining your accounts in order to make them effective marketing tools (for example, updating social sites after posting content on your webpage). One of the most popular social media sites at this time is Facebook. When creating a Facebook page for your business, make sure you create a custom cover photo instead of using the generic banner provided by Facebook (this will greatly increase the likelihood of people interacting with your advertisement). Another thing you can do on Facebook is “like” related companies, post content dedicated to them and comment on their pages–this will make your company appear reputable. Other social media sites like Twitter, YouTube and Instagram are also great ways to interact with consumers while promoting your business online.
Search Engine Optimization:
Search engine optimization involves making adjustments to your website so that it appears in search engine results for relevant keywords. This strategy has worked the best for my small business because people looking to order a product from us (through Google) find our site first!
Keyword Selection:
One thing you can do to improve your SEO is choose keywords that are specifically related to your business. For example, if the company name is Suzy’s Cupcakes, then it would be more productive to use keywords relating to cupcakes (ex. best cupcake bakery in Manhattan) instead of keywords related to bakeries because potential customers searching for those terms will likely want a larger chain of bakeries and not a small local one like Suzy’s.
Content Creation
Creating content that includes links back to your site will increase traffic and help boost rankings on search engines. This strategy takes time and effort because high quality content usually requires research about what people actually want to read online. The great part about doing this is that it will help you find a voice and style for your company.
Content Sharing
The web can be compared to a huge network of people; by sharing content with others, you will spread the word about your business and bring in more potential customers through search engines (and social media!). Make sure the content you are sharing has something to do with your field though, or else nobody else will care about it!
