Amazon is a tech company with a wide range of products and services. It’s best known for its e-commerce platform Amazon.com, but it also created the popular Alexa virtual assistant, Ring alarm systems, and Amazon Prime Video streaming service.
Amazon was founded in 1994 by Jeff Bezos as an online bookstore. Within three years it had become the world’s largest book seller, but Bezos wanted to expand the business into other products and services.
In 2001, Amazon Web Services (AWS) became one of Amazon’s most important divisions. AWS provides cloud computing services to businesses around the world. Its wide range of offerings turned out to be very lucrative for the company, and over time AWS grew into one of the biggest drivers of Amazon’s revenue and net income.
The first Kindle e-reader was released in 2007 and has since become a staple product for many avid readers. The Kindle Store contains millions of books which can be downloaded instantly to any Kindle device or app.
Today, Amazon is one of the most valuable companies in the world with a market cap of $1.7 trillion as of February 2021 — making it only the fourth tech company ever to reach that mark after Apple, Microsoft and Alphabet (Google).
What is Amazon Buy Box
Amazon Buy Box refers to a box that appears on the right-hand side of product listings. It features the product’s price, shipping, and seller information, as well as the, “Add to Cart,” button.
If you’re selling on Amazon (or thinking about it), you should be aware of the Buy Box. In fact, it has a tremendous impact on a FBA seller’s sales and revenue. Here’s why:
The Amazon Buy Box algorithm is designed to ensure that customers have an enjoyable shopping experience on their site. Historically, Amazon has done this by only allowing trustworthy sellers to win the Buy Box. This means that sellers who provide high-quality products, fast fulfillment and shipping times, and excellent customer service are more likely to succeed in winning the Buy Box than those who don’t.
Amazon’s Buy Box formula ensures that only trusted, reliable companies win the Buy Box. As a seller, that’s an immense perk because it means your products will be more visible than your competitors.
How to win amazon buy box
To win amazon Buy Box as a Professional Seller, you’ll have to play by Amazon’s rules and meet its requirements. Your account needs to be in good standing, and you need to be a trusted seller. You won’t win the Buy Box if you consistently ship late, refund too many products, or cancel orders.
Amazon determine who’s a trusted seller by reviewing these factors:
Order defect rate (ODR)
Pre-fulfillment cancel rate
Late shipment rate
Amazon also analyzes a series of performance metrics, including late shipment, refund, and cancellation rates, when determining the Buy Box winner. This is one of the most important factors that can help you win Amazon Buy Box.
If you want to win the Buy Box on Amazon, it’s only available to Professional Sellers. Individual Sellers cannot qualify for this opportunity. however, it gives your brand more visibility and increases your chances of winning the Buy Box.
The Amazon Buy Box formula also considers your product’s inventory status. If your product sells out, you can’t win