The world is rapidly evolving and is not like it used to be in our Parent or Grand Parent’s time. Digital marketing raised so high that it becomes a separate field of marketing & business in major universities. Now, in 2020, starting a business requires not more than a few steps. You build a website on any content management system like WordPress, connect with website hosting Pakistan companies, or wherever you are located, and start your business.
But as opening a business becomes so easy, it becomes challenging to run your business successfully. Marketing is a standard method to grow your business sales and revenue. Therefore, many businesses start doing digital marketing to attain customer attention. However, digital marketing is not used in a way it should be.
With so many brands targeting/re-targeting their customers, digital marketing becomes an irritating chain of events. As a result, the majority of customers are now getting irritated by their brands. As per the studies, almost 50% of consumers think their brand doesn’t know how to reach them. But with the emotional intelligence, you can reshape digital marketing. How? Let’s explore to know further.
What is Emotional Intelligence?
“Some people feel the rain, and others just get wet” these lyrics by Bob Dylan represents the whole difference between the digital marketing without & with emotional intelligence. With emotional intelligence marketing customer thinks about the brand; they feel what brands convey to them. Whereas without emotional intelligence, digital marketing is like making them wet without generating any feelings.
This is the reason emotional intelligence becomes necessary to reshape your digital marketing. But how can you reshape it? Below mention are the top ways through which emotional intelligence can reshape digital marketing.
1. Emotional Intelligence SEO
This is the first way through which emotional intelligence (EQ) can reshape digital marketing. In the digital world, it all starts with SEO (Search Engine Optimization) to target customers. In digital marketing, companies spend a lot of time on SEO to make their websites appear on google. In a race of understanding the algorithm, many brands forget about the conversational level of human beings.
SEO is important for a site, but the human level of interaction and understanding is more valuable. Therefore, EQ SEO that is doing the semantic search is necessary to connect the dots between the customer’s typing and articulate desires.
2. Psychological Stimulating Visuals
To capture the attention of today’s customer, visual or video content is a must to use. However, targeting your customers through digital advertisement is not about promoting your product, but to make them feel the image of your brand. You need to go with a psychologically, stimulating visual that emotionally engages your customers.
A fine video displaying the compelling story that connects customer emotionally with your brand is all you need. This is how emotional intelligence can reshape your digital marketing.
3. Logical Feeding
Logical feeding is all about going with the step by step process of digital marketing. Emotional intelligence can reshape digital marketing by giving a logical explanation to a customer with better communication. With attractive, powerful words along with logical and emotional connection, brands can increase their loyal customers.
4. Social Currency
This is another emotional intelligence tool to reshape digital marketing effectively. Social currency is a way to make your customers impressed or surprised about your company. For example, a compelling article that indicates one of the current issues and details that impress people.
5. Solving Customer Problems
Focusing on solving customer problems is the key aspect to make your business successful. Using emotional intelligence, you can connect with the customer’s behavior and let them know how your product benefits them. This is a practical way of giving awareness about the product. Check this link for Best SEO Singapore.